Goal-Based Financial Planning

Invest with a target in mind

Goal-based planning is a proven approach that seeks to accumulate a targeted amount of money within a pre-determined time horizon. It is designed to help you save the specific amounts you will need to reach each of your stated financial goals, rather than saving in general and hoping the total turns out to be enough.

Our approach is to set the goals first and then target investments to each of them. This breaks a seven-foot hurdle down into a series of one-foot hurdles that are far easier to cross.

Eliminate the uncertainty

By making concrete goals and taking logical steps towards them, you remove much of the uncertainty that is common among people who do not plan — and who therefore postpone saving for a child’s education or for retirement until the horizon is too short to help them.

A goal-based approach also protects you from making poor decisions at key moments. When a market falls and every instinct says to stop, a written plan with a date attached to it is the thing that keeps the SIP running.

Track and achieve what matters

Through this service we will help you quantify your specific goals, both short-term and long-term, and design an investment plan matched to each of them. Once the goals are set with you, we help you implement the strategy and monitor the savings over the whole period — because a plan that is never reviewed drifts quietly out of date.

What the work actually involves

A first conversation to understand your income, commitments, existing holdings and what you are saving for. Then each goal is costed at today’s price and inflated to the year it falls due. Your current investments are mapped against those figures, and the shortfall becomes the investment brief. Asset allocation is set per goal — money needed in two years is not treated the same way as money needed in twenty — and reviews are scheduled from the outset.