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Certified Personal Financial Advisor (CPFA) The Certified Personal Financial Advisor (CPFA) is a certification conducted by the National Institute of Securities Markets (NISM), which has been established by Securities and Exchange Board of India (SEBI) to create a common minimum knowledge benchmark for all persons involved in financial advisory services business in India. This certification aims to enhance the quality of financial advisory and related services in the financial services industry. On successful completion of the examination, the advisor should: Know the basics of financial advisory, steps in the advisory process, making and implementation of financial plan Understand how to evaluate different products, their suitability and how the recommendation of the same can impact investment risks, returns and strategies in a personal finance environment for investors and prospective investors in the market. Get oriented to the Income tax, Wealth tax and legalities of Estate planning in personal finance, and regulatory aspects underlying advisory. Get acquainted with financial planning as an approach to investing, insurance, retirement planning and an aid for advisors to develop long term relationships with their clients. Sunshine Financials ensures that all our client advisors are CPFA-certified so that you will get truly professional and consistent advice at all times.   To get a fresh perspective on how to achieve your financial goals, call us at +91 98455 99145 for a free appointment .